Typist

Typist Rebrand

Year

Launch Date

Fall 2020

Project Type

Visual Design / Brand Identity

Role

Product Designer

Agency

Project Overview

Typist Inc. is an educational software platform that helps students improve their typing speed, accuracy, and document-writing skills through interactive lessons and real-time feedback. Designed for both educators and learners, Typist provides a structured and engaging approach to developing essential digital literacy skills. My role involved designing the rebranding and design system implementation to create a more cohesive and engaging and fun brand experience. I developed a visual identity, including typography, colour, and iconography, to modernize the brand and appeal to the target audience. I designed a conversion-focused landing page, optimizing layout, content hierarchy, and CTAs to enhance engagement and increase sign-ups.

Problem

Approach

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Results

Key Takeaways

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