2022
Fall 2022
UX/UI
Designer
Our Place, a kitchenware company, has garnered a dedicated following based on their beloved Always Pan that offers 10 cookware products into 1. Since 2019, their product offerings have grown. However, has not seen significant updates to accommodate the scale of the products and thus the complexity of website. As a result, the site operates poorly, leading to many user pain points and frustration in the shopping experience.
Without completely overhauling the website while also maintaining the brand identity, 3 areas of improvement where shoppers have the most difficulty: Product Description Page Product Listing Page Navigation
Navigation
Utilized Hotjar & Google Analytics to understand user behavior and pain points. Supplemental research from the Baymard Institute & Nielsen Norman Group, alongside benchmarking and market research, informed our approach. Reviewing WCAG standards as Mejuri has made limited considerations to optimize accessibility and implementing voice over technology
PDP
Using Respondent.io I conducted usability testing with users to validate ideas, discover new and existing pain points and identify areas that require the most improvements. Read report here.
PLP
Because the new prototype and redesign was a departure from the original PDP, the directors and founders believed a V1 iteration should be implemented before fully the revamp. A solution was to optimize the selection panel and create a better experience there before redesigning the product images and details.