2023
Fall 2024
UX/UI
Lead Product Designer
Mejuri's legacy PLPs were outdated and no longer met the evolving needs of the business and its customers. The design was not optimized for modern browsing habits, lacked responsiveness across various devices, and failed to efficiently guide users through Mejuri's expanding product offerings.
Mejuri's legacy PLPs were outdated and no longer met the evolving needs of the business and its customers. The design was not optimized for modern browsing habits, lacked responsiveness across various devices, and failed to efficiently guide users through Mejuri's expanding product offerings.
Leveraged Mejuri’s new design system and component library to provide a more elevated and contemporary visual experience.
Enhanced the user experience across different screen sizes, maintaining functionality and aesthetic consistency.
Overhauled the PLP navigation to accommodate diverse product categories and styles, introducing a clearer, more intuitive taxonomy structure.
Implemented a sticky filter navigation on both mobile and desktop platforms, ensuring that sorting and filtering options are always accessible to the user.
Introduced dual taxonomy styles—one visual and one textual (button-based)—to cater to different user preferences and enhance the visual appeal.
Redesigned the product cards to be smaller, allowing more products to be displayed per page, reducing scroll fatigue, and prioritizing essential information without overwhelming the viewer.
Navigating the various categories and subcategories within the PLP posed significant challenges, particularly in balancing visual guidance with user expectations.
Striking a balance between a clean, minimal top-page design and ensuring ease of shopping was particularly demanding.
Maintaining continuity with Mejuri’s previous brand elements while transitioning to a cleaner, more modern art direction required careful consideration and design sensitivity.